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  Precision Response Deploys Dell-Oracle-Linux for Massive Customer Database
  Migration to Linux Expected To Save $18,000 Per Month In Hardware Maintenance

ROUND ROCK, Texas --April 2, 2003-- Dell today announced that Precision Response Corporation (PRC), a leading provider of outsourced customer care services, has standardized on Dell(tm) server and storage platforms to power its business solutions and improve its return-on-investment (ROI) in the data center.

With more than 20 years of customer relationship management experience, PRC is the third-largest U.S. inbound consumer call center for some of the United States' largest on-line retailers, financial services companies, fast-food chains and other leading corporations spanning various industries. The company provides customer service, sales and sales support services which require the collection and management of information on millions of customers through several types of teleservices, e-mail management and fulfillment. These services help PRC's clients learn more about their customer base and improve customer-service programs.

To manage the massive amounts of customer data, PRC chose Dell PowerEdge(tm) servers running Oracle9i Database with Real Application Clusters on the Red Hat® Linux® Advanced Server operating system. This combination will help lower cost while maintaining the productivity, performance and flexibility of their clients' large customer databases. The migration from PRC's previous proprietary RISC platform to a standards-based Dell system is expected to save the company an estimated $18,000 per month in hardware maintenance alone.

"The Dell-Linux solution is allowing us to move away from a proprietary system to a standards-based platform that we believe offers better performance and increased ROI," said Bill Hicks, Senior Vice President of Technology & CIO of Precision Response Corporation. "Dell's ease of deployment and strong partnership with Oracle, Red Hat and EMC made the switch to Dell an obvious choice."

PRC selected a Dell EMC storage area network (SAN) as part of its consolidation plan to store critical customer data and improve network performance on a reliable IT infrastructure. The Dell system will allow PRC to expand its critical customer databases with minimal cost and maximum ease by purchasing additional servers and storage as its IT needs grow.

"Proprietary technology tends to lock customers into computer systems that are expensive to maintain and difficult to scale," said Joe Marengi, senior vice president, Dell Americas. "Like many Dell customers, Precision Response Corporation understands the benefits of standards-based platforms and has chosen to consolidate its IT infrastructure onto a more reliable, powerful and cost-effective system that will provide the best possible return on technology investment."

About Precision Response Corporation

Precision Response Corporation (PRC), a division of USA Interactive, manages customer relationships for some of the world's leading corporations. With over 20 years of experience, PRC is a trusted outsourced provider of solutions such as Inbound/Outbound Teleservices, Email Management, IVR, Web Services and Fulfillment, each fully integrated to maximize service and quality. PRC is also a Strategic Platform Partner of Siebel Systems Inc. for Customer Relationship Management (CRM) software. The Company's domestic operations include subsidiaries: Access Direct Telemarketing, a proactive consumer sales company and Hancock Information Group, a business to business lead generation company. Internationally, PRC offers its services in voice and web-enabled centers in both India and the Philippines. PRC's clients include American Express, AT&T, British Airways, DIRECTV, Federal Express and Headquartered in Ft. Lauderdale, Fla., the Company employs over 8,000 Consumer Care Representatives worldwide. For more information, visit

About Dell

Dell Computer Corporation is a premier provider of products and services required for customers worldwide to build their information-technology and Internet infrastructures. Company revenue for the past year totaled $35.4 billion. Dell, through its direct business model, designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained at

Dell is a trademark of Dell Computer Corporation.

Dell disclaims any proprietary interest in the marks and names of others.

NOTE TO EDITORS: In the term "Dell EMC," there is a pipe symbol between "Dell" and "EMC." It was removed for transmission purposes only.


Dell Computer Corporation, Round Rock
Media Contacts:
Roe Thiessen, 512/725-1405
Jon Weisblatt, 512/728-1226


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Migration to Linux Expected To Save $18,000 Per Month In Hardware Maintenance