A technique whereby a website visitor indicates through a button push or a hypertext link that he or she would like an agent to call on a separate phone line. The agent receiving the request then calls the number provided by the visitor in order to complete the transaction. This is useful for the many web site visitors who use a single phone line for voice and browsing. It allows them to hang up their connection and then await a call on the same line. It is also useful for making contact with web-site visitors who have separate voice and data lines.